Getting from like to love: Simple ways to improve your customer experience
Ever found yourself in a department store wanting help and having to wait for sales assistants to stop chatting to each other? Found yourself frustrated at the robot responses via email or phone and...
View Article5 Mistakes Designers make when creating a logo
Having a great love for branding, I often look on a daily bases where the branding world is at. This list contains some of the most common mistakes designers may make with creating their client logo’s...
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Connecting two markets together with the FoodOrbit brand
Our recent investment FoodOrbit is a two-sided marketplace that connects local food producers and growers with city fringe restaurants who have a strong focus on quality and sustainable produce. When...
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Building the brand for TokenOne
Token One is a two-factor authentication system that utilises a Pin request challenge to prove user present and is a BlueChilli investment. The TokenOne logo needed to show that it was solid,...
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Launching moneysoft into beta – making money manageable
This week I’m very excited to announce that we’ve launched Moneysoft into public beta. Moneysoft is our investment in Peter Melakas and his fantastic team which includes Pat O’Sullivan, former COO of...
View ArticleColours really matter in startup brand design
At the beginning, even before we apply to BlueChilli, most of us brainstorm a brand name for our startup, register a domain, setup a Launchrock page, Google Apps for email, and brief the 99Designs...
View ArticleGraffiti mural brightens up BlueChilli Melbourne
IN THE PURSUIT OF COLOUR Melbourne has a pretty great rep for street art. Hosier and Union Lanes in the CBD are hotspots for tourists and art lovers to appreciate amazing urban creators. At BlueChilli...
View ArticleThe story behind the BlueChilli logo
The first ever BlueChilli logo was awful. It turns out it’s really hard to draw a chilli in a way that doesn’t look like a kid’s crude doodle, or a crude old man’s doodle. However, the logo we have now...
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